Details about Holly Willoughbyâs new online show have reportedly been revealed as she gears up to tackle the digital industry after turning her back on terrestrial ITV.
The Daily Mailâs Katie Hind previously wrote that the broadcaster, 45, would be producing and presenting her new project with the help of husband Dan Baldwinâs company, which is behind Gladiators and Michael McIntyreâs Big Show.
Now according to reports the show will be called Together and in her application to the Intellectual Property Office Holly revealed the series would would also sell clothes, seemingly echoing This Morningâs magazine style format, which she presented for 16 years.
Holly has previously posted fashion and cookery videos to her Instagram account, seemingly preparing for her upcoming series.
An expert said: âThe eclectic mix of subjects very much chimes with this overarching theme of âtogethernessâ which sheâs clearly trying to embraceâ.
âAnd of course the title is bound to heighten the sense that viewers are being reunited with Holly after a lengthy absenceâ.

Details about Holly Willoughbyâs new online show have reportedly been revealed as she gears up to tackle the digital industry after turning her back on terrestrial ITV .
They told The Sun: âShe was in our living rooms almost constantly for 16 yearsâ.
Daily Mail have contacted Hollyâs representatives for comment.
âHolly has done television for 25 years and now she wants to make her own thing,â a friend of the star shared with the Daily Mail.
âAnd now daytime television is very much on the slide and itâs time for something new. She is excited, it is something so new and innovative, hopefully it will work.
âThe television landscape has changed so much, people are consuming content on TikTok and other digital platforms.
âHolly has seen an opportunity now to start something new which has a future, unlike the kind of stuff she has done in the past.â
Such is Hollyâs determination to start afresh that she turned down the chance of hosting ITVâs You Bet! for a third time, having hosted two specials with Stephen Mulhern in 2024. The series has since been axed.
You Bet! was one of three projects Holly had worked on since leaving This Morning in October 2023 following her torment at the hands of former security guard Gavin Plumb, who was last summer found guilty of a plot to kidnap, rape and murder her.

The Daily Mailâs Katie Hind previously wrote that the broadcaster, 45, would be producing and presenting her new project (With Stephen Mulhern on Dancing On Ice 2025)
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 Why Holly ÂWilloughby is turning her back on ITV for a new online show with echoes of This Morning

The sickening crime came just months after she fell out with co-presenter and friend, Phillip Schofield.
As well as her work on You Bet! Holly had hosted Dancing On Ice, which as of last year is ârestedâ with were no plans for a future series.
She also presented Bear Hunt, which was cancelled by Netflix after just one season.
The source explained: âWhile she still has a good relationship with ITV, she has walked away from shows there and she has no intention right now to go back.
âShe was offered the chance to host You Bet but she declined and there have been other opportunities too: She could have taken them and carried on where she left off when she had that awful time with Gavin Plumb.
âBut Holly has an idea and she knows if she doesnât do it now, she will never know if it will work. Of course it is a risk, but she wanted a change.
âNot only will she be in front of a camera but she will be in charge behind it, too, and that is very exciting.â