HGTV Fans Swarm Insurance Company on Social Media, Demanding Action For Heirloom Hotel

Days after HGTV‘s final episode of Erin and Ben Napier’s “Home Town: Inn This Together” aired on May 31, 2026, fans are still hopping mad that the Heirloom Hotel’s insurance company, Liberty Mutual, has not approved filed claims nearly a year after fire extensively damaged the property in August 2025.
The show, a four-episode spin-off of Erin and Ben Napier’s “Home Town,” chronicled the couple helping their closest friends — Jim & Mallorie Rasberry (Jim is Erin’s cousin, and Mallorie is her longtime bestie) and Josh & Emily Nowell — completely transform the old 25,000-square-foot Kress department store building in Laurel, Mississippi, into a boutique hotel.
But days before opening to the public, most of their hard work was destroyed in an overnight electrical fire, later deemed to be an accident. The six-pack of friends have vowed to “keep building” and bring their dream to life again, but they’re in a holding pattern until Liberty Mutual responds to claims filed nearly a year ago.
In response, countless viewers have taken it upon themselves to put pressure on Liberty Mutual to move forward with the Heirloom Hotel claims.
Liberty Mutual’s Automated Response on Heirloom Hotel Further Frustrates Fans
Since the “Inn This Together” finale aired, fans have flooded Liberty Mutual’s social media accounts with messages, expressing their frustration and urging the company to approve claims for the Heirloom Hotel. No matter what the company posts about, most of its comment sections are filled with HGTV fans demanding action.
“Why don’t y’all pay out the insurance claim for @theheirloom.us,” one person suggested. “Y’all are looking real bad right about now”
Many have urged the company to “do the right thing,” including one who wrote, “When do you plan to remedy the situation with @theheirloom.us? I literally just quoted insurance with you all a couple of weeks ago, and I’ve still not decided who to switch to, but it will not be your company knowing this is how you conduct business. Do the right thing! 🙏🏻”
Others have taken to tweeting their disappointment, including one fan who wrote, “Learning that @LibertyMutual still hasn’t approved the insurance claim on The Heirloom hotel in Laurel, MS makes me sick. I will think of how terrible they are every time I see their commercials.”
On Facebook, fans balked when someone complaining about the Heirloom Hotel claim received an automatic response from Liberty Mutual.
After the concerned viewer asked the company to “explain the hold up on payment for the Heirloom Hotel fire damage,” noting that it had “been nine months” since the fire, an automated response popped up that said, “Thank you for contacting Liberty Mutual. Please send us a direct message with your claim number, policy number, contact information, and any additional details of your concern, so I may look into this further.”
“You know darn well what was being asked,” someone replied. “I am telling all my friends to dump your company. NINE months and your company is not helping The Heirloom Hotel.”
Another commented, “They replied to my comments using the same generated message. THEY DONT CARE AS LONG AS THEY GET RICHER!”
Erin Napier Shares Boy’s Letter to Heirloom Hotel’s Insurance Company
On the same day the finale aired, Erin Napier posted a letter written to Liberty Mutual by local 11-year-old Amos Sledge, whom the HGTV star called her “dear friend,” noting that he “hopes @libertymutual hears his plea and does the right thing. So do I. 💔”
The letter, addressed to Liberty Mutual’s board of directors and board president Timothy Sweeney, urged the insurance company’s decision makers to greenlight the claim.
Erin responded with a heart and applause emoji to show her approval for a comment on the post that said, “The goodwill opportunity is HUGE. Sponsor the comeback episodes and the partnership with The Heirloom! It’s a no-brainer! Pay them!”
More than 2,000 fans liked that single comment, hoping it might inspire Liberty Mutual to view supporting the Heirloom Hotel as an act of goodwill and provide the company with positive PR. As of June 5, Liberty Mutual had not issued any public statements about where things stand with the Heirloom Hotel or why approvals have taken so long.