Erin and Ben Napier’s new line of cozy, colorful, 90s-inspired furnishings is making a splash in North Carolina at High Point Market, the world’s largest wholesale home furnishings trade show. As retailers and designers peruse the latest products to take back to their stores and clients, the HGTV stars are walking on air over the reactions to their new Erin & Ben Co. furniture and upholstery line with Best Home Furnishings.
“Honestly, we’ve been overwhelmed by the excitement and support we’ve seen in the first 24 hours of the launch,” Erin told Furniture Today at the trade show on October 27, 2025. “It’s been unreal, and we are so honored. We’ve heard people say we are the face of American-made in the home space right now, and that’s such a huge honor.”
Why Erin & Ben Napier Are Bringing the 90s Back
The Napiers first announced their partnership with Best Home Furnishings in early September, after traveling to the company’s Indiana headquarters to see firsthand how Erin’s designs had come to life. A video posted to social media on October 27 showed them swooning over the couches, chairs, tables, and accessories that were designed to reflect the warmth of Erin’s childhood.
Teasing the line’s debut with a social media video on October 25, Erin told her fans, “You know when you were growing up at your mom and dad’s house in the 90s, and it was fall and it was cozy inside but it was cold outside? And your mom had this wonderful, colorful, cozy sofa, and it was probably plaid or striped or floral? I feel like there’s just none of that anymore.”
“But I want it back,” she continued. “Like, I want the 90s, the way it felt when we were kids.”
Erin told Furniture Today that longing for yesterday is the inspiration behind her new designs, telling the outlet, “I just am craving something about childhood — in the ’90s when everything was more colorful, life was less complicated. And those are the movies and the TV shows that we all return to over and over — ‘You’ve Got Mail’ and the ‘Gilmore Girls’ — and what I noticed, those living rooms always were full of color, especially the sofas, the armchair.”
Fans Are Swooning Over Erin & Ben Co. Line, With 80 Different Fabrics to Customize Furniture Pieces
Made in America and inspired by their Southern roots, the Erin & Ben Co. line features sofas, chairs, and accent pieces like pillows and ottomans, with more than 80 exclusive fabrics available. Best Home Furnishings says the pieces reflect Erin’s “signature grand millennial style.”
In materials about the line, the couple said, “Our collection invites you to slow down, be present, and make your home both a personal sanctuary and a reflection of community.”
Retailers and designers aren’t the only ones providing positive feedback to the couple. Fans are swooning over the pieces and fabrics on social media, too.
One commented on Instagram, “Absolutely beautiful!!!!! I love all of it!! Bring on beautiful colorful furniture, that’s very tastefully done! No more beige on beige please!!”
Another wrote, “Love it all. Bring it all to my home!! It’s vibrant elegance but homie feel. Home run guys 🛍️🎊🎉May it be a huge success!!!”
